If you don't feel like doing this yourself you can easily setup a campaign with Playlist Push where we send your music to highly engaged qualified TikTok influencers. This can become unnecessarily expensive as you are probably over paying for what you end up getting. This method can be costly because some creators will ask to be paid to use your song. The best thing to do would be to find your style of music using hashtags and find people who are already into music that's similar to yours. This can be very time consuming and frustrating to track these people down, but well worth the effort. After getting to know them, show them how easy it is to find your music on the platform by sending them a link to your "sound". Be intuitive though and don't just come out of the blue with a line like "Hey would you like to use my song in one of your videos?" Get to know them and comment on a song they've used and eventually show them your music to let them know it's live on TikTok. Always keep it interesting!įind TikTok creators who might like your music and direct message them. Fans will then use your sound and more people will use it in their videos, leading to more streams! Also, a good tactic is to show your live performance, or show a part of your recording process. It keeps it interesting for potential fans and gives them a reason to rally behind you and your music. The idea is: “Blow this up so I can quit my job”. The best use of TikTok that I have seen is artists posting their day job hustle, along with their song playing in which people respond to. Don’t make it all about your music from day one. Create content that fits in with your niche audience and shows your unique process. When promoting your music on TikTok there are two different strategies: The Extroverted Method and Introverted Method.ĭownload the TikTok app and create an account. For an artist, “going viral” should never be a strategy, but here are a few ways you can give yourself a fighting chance. The song started taking off very quickly, so Amuse naturally offered him a larger deal in which he turned down, only to sign with Columbia Records for millions of dollars. He did this all while he was working at his day job! Lil Nas X created memes and used his breakout song in videos like this:Ĭontent like this video was shared, and the song was used in millions of TikToks as a result. Amuse is a mobile-only free music distribution service. He paid for a beat lease for $25, recorded the song and then uploaded the song to Amuse. Lil Nas X is a great success story because he was doing everything on a very tight budget. TikTok is known for the breaking success of huge records such as Lil Nas X's "Old Town Road".
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